The artist-provocateur reverse-engineered the blue-green shade called ‘olo.’ Now you can buy it as an acrylic paint.

A group of scientists claimed they discovered a new color, but it can only be seen by getting shot in the eye with a laser.

Peakstock – stock.adobe.com “The whole point is that this is not the color we see — it’s just not. The color we see is a version of it, but it absolutely pales by comparison with the ...

Just a little shot, really. But first, it's worth understanding how we see regular colors in the first place. Humans have two types of cells in their eyes to help them see: rods and cones.

"The whole point is that this is not the color we see, it's just not. The color we see is a version of it, but it absolutely pales by comparison with the experience of olo." Our perception of ...