QVC is launching the first 24/7 live shopping stream on TikTok in the U.S., the company announced on Wednesday, allowing shoppers to jump on the app and buy products. The new digital push from QVC comes as the home shopping company is looking for ways to boost sales following a difficult 2024.

QVC Group, the owner of the QVC and HSN TV networks, is teaming up with TikTok Shop for 24/7 live shopping streams in an effort to revive its business.

QVC Group is launching the first 24/7 live shopping stream on TikTok as part of a broader growth plan to expand its digital audience. The move will feature QVC Group (NASDAQ: QVCGA) brands, products, and hosts on the app along with TikTok creators.