Whitewall tires were once seen as an expensive and difficult-to-maintain sign of prestige, but they've all but disappeared ...

This was a big step in the right direction, but it wasn't quite perfect yet -- these prototypical tires, colored bright white from the rubber mixing process, were too receptive to external ...

It wasn't always like this. When automakers first started using rubber tires, they were white, the color of natural rubber. And while bright, colorful tires do exist, they've never quite caught on.

Ryan Preece ducked onto pit road, Sunday, during the second caution of the NASCAR Cup Series Shriners Children’s 500 at Phoenix Raceway for option tires. In just 11 laps after the Lap 15 restart ...