Drugstore hero brands CeraVe and Cetaphil are great examples of this. Both are beloved by dermatologists and beauty connoisseurs alike for their affordable, science-backed formulas that are even ...

The mission she embarked on over a year ago to seek out the best drugstore beauty finds has introduced ... “It’s a big thing for all of us — reversing the damage,” she shares.

An innocent social media trend has blossomed into a large-scale movement, inspiring millions of consumers to head back to the ...

For those of us who watch our money yet take caution ... And, for parent companies that own both high-end and drugstore brands (for example, L’Oreal owns luxury brand Lancome and drugstore ...

Others (especially those who develop and market drugstore brands — coincidence?) say silicones are fine for hair and you shouldn’t judge a product by its price. Now, thanks to Alix Earle ...

The brand-new Glow Reviver Melting Lip Balm from e.l.f. Cosmetics is an under $10 staple with high shine and buildable color ...

"Hey there, I’m Roxette! I’m all about beauty, skincare, and a little bit of real talk along the way. Stay tuned on Looksie for more fun content, tips, and everything in between! " ...