You'll use each value proposition differently. For example, Hubspot leads with its brand-level UVP on the homepage: "Software ...

A strong personal value proposition should define who you want ... Look back at your career to help you draw on real examples ...

There are many examples of other professional service categories adjacent to marketing that have been commoditized and have consequently migrated their value propositions to remain viable. For ...

I frequently tell prospects, "Research shows that over 75% of executives at companies whose new products failed to achieve their objectives blamed poor value propositions as the root cause." How about ...

Jim Collins's revered method for establishing company core values might not suit all businesses, particularly when disconnected from customer value propositions. Here are my suggestions for ...

Porter, Michael E., Jorge Ramirez-Vallejo, and Alexandra Houghtalin. "CVS Health: Redefining the Value Proposition." Harvard Business School Case 717-436, November 2016. (Revised February 2017.) ...