Velveeta Is Introducing 3 Ready-to-Eat Queso Flavors and 2 New Shells & Cheese Options. We'll take one of each.

The Kraft Heinz brand is shifting away from its long-running “La Dolce Velveeta” platform in favor of bolder creative and a ...

Velveeta brand is launching more ready-to-eat products including three flavored queso dips and new flavors of shells and cheese. The new products are set to hit retailers nationwide beginning in May.

Velveeta wants to make sure you’re never without cheese. The Kraft Heinz Company brand announced a new form of its beloved cheese product — but fans are going to have to act fast to get it.

Velveeta's latest innovation could change how consumers address their cravings for something cheesy. The company, part of the Kraft Heinz family of brands, just announced a whole new form of its ...

Velveeta is launching Vel2Go, a 1.1-ounce single-serve, limited-edition packet of Velveeta that comes in boxes of four, exclusively at Walmart. And at $5.91 for three boxes, it's quite the deal.

Velveeta Cheese released a new martini inspired by their famous yellow dairy bricks — and it’s called the “Veltini.” The drink contains cheese-infused vodka, as well as Velveeta-stuffed ...

The Velveeta Cheese Company was incorporated in 1923, operating out of Monroe, and was purchased by Kraft in 1927, according to the piece.Asked about the brand's history, a representative pointed ...

That wasn't always the case, of course. Velveeta began its long, creamy career as a way to repurpose cheese scraps and byproducts. (The year of 1918 was during World War I, after all!