Any eagle-eyed whisky enthusiasts watching last weekend’s Formula One Las Vegas Grand Prix will have noticed a new logo on Aston Martin’s front wings: the Glenfiddich stag.

The Aston Martin logo is seen on a Vantage car, a luxury sports car, during its launch in New Delhi, India, August 29, 2024. REUTERS/Priyanshu Singh/File Photo Purchase Licensing Rights, opens new tab ...