Australian wine brand Yellow Tail is back in the Super Bowl, but before it kicks off, the company is looking to its fans for the most creative user-generated content to star in its campaign.

Yellow Tail was up +8% for January and February 2017 (Nielsen XAOC 1/28/17 and 2/25/17), ... Selected by a panel of more than ten judges, the Grand Prize winner is Adrien Colon, ...

What makes this year's Super Bowl ad from Yellow Tail wine so successful? It isn't about the wine. It's about an emotion that we all love to experience. Namely joy. Here's a behind-the-scenes look ...

Yellow Tail wine is back in the Super Bowl, and it is using footage from two of its contest winners to create the ‘Tastes Like Happy’ 30-second ad.