The report was based on data from 2016 US YouTube advertising campaigns managed by Strike Social for brands in 25 industries. The researchers examined view rate (share of ads watched for at least 30 ...

YouTube launched a Premium Lite ad-free subscription plan earlier this month that could save subscribers some money. The new plan, available for $7.99 per month, gives users ad-free streaming of ...

A small pool of YouTube Premium subscribers can now share custom video links that let the recipients watch videos without any ...

Google's shift from Maximum CPV to Target CPV in Video View Campaigns allows for better control over cost targets of video campaigns.