Delta Air Lines is expanding AI-driven dynamic pricing to set custom flight costs for each traveler, raising privacy concerns.

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What you pay for a Delta Air Lines ticket may soon depend less on timing and more on what an algorithm thinks you’re willing to spend. About 3% of Delta’s domestic ticket prices are now determined by artificial intelligence,

Richard Blumenthal (D-CT), and Mark Warner (D-VA) wrote a letter to Delta Air Lines CEO Ed Bastian on Monday, demanding answers for recent reports that the company intends to use artificial intelligence to adjust airfares individually per passenger for maximum profit.