AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Some buyers are vocalizing their frustrations that the lack of transparency in CTV ad buying could impact the channel's ...

Agents are autonomous and thoughtful, fast and knowledgeable. They won’t replace star performers, but they will supercharge your team.

For many advertisers and agencies, returning to TikTok this week felt a bit like remote working through a natural disaster: ...

Data brokers that operated in California last year need to register with the California Privacy Protection Agency by the end ...

The CPM model is broken. What other industry would accept paying full price for a product that delivers less than half of ...

TikTok was granted a 75-day stay of execution this week. We discuss what’s next for the social media platform, why it was ...

Multiple different criminal rings around the world are orchestrating surgical phishing scams that target ad industry media ...

Brick-and-mortar retail is blowing it – and their efforts were on full display at the NRF's Big Show in New York City last ...

Retail media might not ruin retail, but the strikes are adding up. Plus, TikTok throws its support behind Trump.

Digital advertising’s potency has always come down to knowing what the audience is searching for and the sites they’re ...

Netflix's overall revenue grew 16% to $10.2 billion last year thanks to subscriber and ad revenue growth, with operating ...