Our Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media ...
The key is creative fluency – ads that forge emotional connections, are memorable, and tied to a brand through effective ...
Renee Gangemi and Kate Thompson have launched Lumme (pronounced L-uu-m), a marketing approach designed to solve the challenge ...
Nike returned to the Super Bowl after nearly 30 years with a 90-second spot “So Win” featuring WNBA stars Caitlin Clark, A’ja ...
Super Bowl ads largely played it safe, relying on humour, nostalgia and celebrity appearances to appeal to a broad audience.” ...
Seven West Media reported a 6% drop to $727 million in revenue for the half year to December. A “soft” advertising market ...
Online beauty store Adore Beauty has signed a partnership with retail media tech platform Zitcha, allowing the retailer’s ...
Independent media consultancy Media Words has unveiled a campaign for BIC Australia to encourage Aussie shavers to try its ...
Australian music label One Day will partner with creative innovation company R/GA Australia to develop the brand’s strategy ...
Crisis and reputation management expert Matt Thomas launches Stake which offers brand and reputation solutions. Stake’s key ...
"In a sea of strategy jargon and bullshit, Matt is a weapon, loved by clients and creatives in equal measure.” ...
This moment of stillness represents a growing shift in how agencies are approaching workplace culture and team wellbeing.
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