AI transforms loyalty programs by predicting customer needs, automating engagement and delivering hyper-relevant offers.

OpenAI’s chatbot is surging after a period of sluggish growth. After DeepSeek, that’s never been more crucial.

Universal search optimization is the new SEO. Optimize for every platform and leave your competition in the dust. It's time ...

Amusement still primary emotion for most Big Game advertisers, but purposeful ads dominate top spots; Overall effectiveness lowest since 2020 LONDON, United Kingdom — Feb. 10, 2025 — The ...

Situm, a leader in indoor positioning and wayfinding technology for a decade, and HappyOrNot®, a global leader in customer and employee experience management solutions, have signed a strategic ...

Changes require businesses to promptly review and update their marketing practices to ensure compliance and maintain consumer ...

AI-powered ads target you with eerie precision. Is hyper-personalization smart marketing or a branding risk? Here’s what you ...

AI has the power to transform the way CX and marketing leaders drive impact. By prioritizing soft skills, creating space for ...

ChatGPT remains the AI app leader. OpenAI’s consumer product continues to dominate, boasting 300 million weekly users and ...

AI agents aren’t just something on the horizon in a future-planning PowerPoint: they’re already in use in your organization.

AI flops when brands build for customers instead of with them. The best AI customer experience design happens when AI solves ...

Digital asset management can help cut emissions, but is it enough to balance the carbon footprint of our growing digital ...