As cookies fade with Search, CTV and AI are among the favoured digital marketing methods, according to a survey of 500+ ...

Martech mistakes are causing serious fallout for marketing teams—24% of senior marketers lost customers last year, and nearly all CMOs faced at least one issue tied to their tools.

GreenGeeks has planted 50,000 trees to ease the environmental impact of the data centres required for running websites.

Google added new AI tools to Search and YouTube in Southeast Asia to simplify ad creation and adapt to changing search habits.

Google updated its Search Quality Rater Guideline. Read this article to find out how to navigate Google’s warning signals.

As users shift to AI chatbots for search, Athena helps brands track and improve their mentions in AI responses.

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. As many as 60% of consumers believe their personal data is routinely ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. With the rapidly evolving world of digital marketing, firms are ...

In today’s fast-evolving digital world, the fusion of software development and digital marketing has become vital for business success. As digital marketing strategies continue to grow in complexity, ...

Millennials are the most successful at spotting non-human content, aligning with the age of consumers most likely to use AI when creating content.

Nick Watson is VP of Customer Success at Cheetah Digital and has supported brands like Coca-Cola, Shell, Manchester City FC, Bauer Media and Reckitt Benckiser collect over 1.3 billion preference ...

It can be easy to lose track of how many social media accounts you have. After all, how many people of a certain age never officially closed down their MySpace account? According to a new report from ...