Six sustainability-focused brands have each been awarded a share of £2m in media spend to bolster growth via TV advertising.

Political expediency has seen big brands drop commitments to diversity, equity and inclusion, but these will nonetheless be ...

If brands invest in grassroots sport, their investment will deliver long after the big tournament buzz. Brands are missing ...

The Coca-Cola Company says the personalised pack campaign, which returned earlier this year, is driving single-serve ...

Brand partnerships are allowing Netflix to create cultural cut through that is helping its biggest shows become cultural ...

To be effective, Annika Bizon believes marketers must have access to all the “jigsaw” pieces, but that doesn’t mean every ...

In a bid to stand out in a competitive marketplace, Zopa Bank is calling on the importance of product, positioning and ...

The social media platform, which made its initial public offering (IPO) last year, had ad revenues of $1.2bn (£890m) last ...

Half (£48m) of the group’s £96m investment in marketing was on online spend, including social media, while £24m was invested ...

Marketers continue to face recruitment challenges as a fifth of brands expect to make cuts and the majority say staff levels ...

Pairing AI with marketing and creativity enables brands to create experiences that resonate with customers, but many struggle ...

Ads from the two travel companies stood out from a crowded category to rank among the UK’s top-performing campaigns this ...