News

In the eastern hemisphere, the usage of fragrance, especially of Oud (Agarwood/Aloeswood), is centuries old. While Amber and ...
Recent discoveries in Egypt uncover how daily life unfolded under Pharaoh Akhenaten, offering insight into a city lost for ...
The Oud Story is not just about smelling good or a brand or just any perfume, but a revolution in the fragrance industry.