In the eastern hemisphere, the usage of fragrance, especially of Oud (Agarwood/Aloeswood), is centuries old. While Amber and ...

Recent discoveries in Egypt uncover how daily life unfolded under Pharaoh Akhenaten, offering insight into a city lost for ...

In Egypt, ancient treasure dating back 3,300 years is being So'oud Aten. Dubbed the lost golden city, its residents left at ...

The Oud Story is not just about smelling good or a brand or just any perfume, but a revolution in the fragrance industry.