After a turbulent few years, the legendary mountain bike brand has been acquired by Belgian Cycling Factory, and we have a ...

One mock-up from the branding campaign features an image of a medical researcher with the text, "Fantasy, meet reality." Another depicts a modern office building and the words, "Our home is more ...

The worst branding trend of 2018 is the one you probably never noticed. I call it blanding. The main offenders are in tech, where a new army of clones wears a uniform of brand camouflage. The ...

But the consensus among branding experts is that WBD’s decision to resurrect HBO Max after two years of life as Max was a tacit acknowledgement that it committed a big strategic error, one that ...

I’ve been emailing back and forth with a girlfriend in real estate who is about to get her car branded up. She’s a clever cookie – so she got her branding mock-up done and then sent it out ...