News

FoodSided on MSN1d
Bodyarmor’s rebranding keeps its functional hydration core values with a new visual identity, interview
Bodyarmor enters a new era of functional hydration. The Coca-Cola beverage company unveiled its rebranding with a nod to give ...
Creative Bloq on MSN3d
Coca-Cola's vibrant Bodyarmor rebrand wields a powerful weapon in the battle of the energy drinks
Coca-Cola's update of the visual identity for its Bodyarmor energy drink feels like more than a mere refresh, but it isn't ...
Bodyarmor reboots, but not because it has to
The challenger sports drink brand tells The Drum that it is doubling down on what’s working as it refreshes everything from ...
CNN5d
Coca-Cola is giving BodyArmor a major makeover in hopes of jump-starting sales
It used coconut water, for example, and touted its use of natural flavors and sweeteners. BodyArmor first rose to prominence following investments from celebrities, most notably the late Kobe ...
Dairy Foods13d
BODYARMOR teams with Dude Perfect to unveil Sour Apple flavor
Available in 16 ounce bottles nationwide from now through June, Sour Apple blends BODYARMOR’s potassium-packed electrolytes, ...