At a moment when retailers must optimize every facet of their business to remain competitive, a unified data strategy isn’t ...

This data-driven approach enables healthcare organisations to move beyond a one-size-fits-all model and create truly personalised engagement strategies, connecting with patients in more meaningful ...

Derek Steele is the group vice president of marketing and ... 16 years leading strategic projects across merchandising and marketing—working to merge data-driven insights with his deep understanding ...

But when it's done right, being truly data-driven can be transformative, creating efficiencies, driving innovation, and enabling more meaningful connections with customers. Being data-driven is about ...

There is now broad consensus that data-driven decision-making is essential to success in today’s highly competitive manufacturing environment. Customers’ price-consciousness, combined with demands for ...

Te Herenga Waka — Victoria University of Wellington provides funding as a member of The Conversation NZ. Te Herenga Waka—Victoria University of Wellington provides funding as a member of The ...