For director Eva Longoria, ‘Flamin’ Hot’ is bigger than Cheetos origin story Eva Longoria on the set of “Flamin’ Hot.” (Anna Kooris / Searchlight Pictures) ...

Frito-Lay Says Movie-Inspiring Flamin' Hot Cheetos Origin Story Is 'Urban Legend' The story behind the revered snack recently resurfaced thanks to word of a forthcoming biopic.