Logos have long been the most publicly recognizable ... Recently, we’ve seen a shift in popular design as branding moves beyond print and packaging to web and mobile. These new platforms are ...

But the brand’s new parent company, Beyond, still needed a new logo. Last month, board member Marcus Lemonis did something unconventional—and generally frowned upon in the design community ...

So its branding needs to be equally interactive and fluent. It needs to evolve beyond static logos and consistent palettes to encompass voice, motion, and immersive touchpoints. Look at Google’s ...

Unfortunately, a great logo does not a great company make. Your identity really does reach far beyond your logo. Your designer does not define your brand identity. Your true brand identity is the ...