In the traditional marketing mix model, a marketing plan would fall under the category of “promotion,” which is one of the “four Ps,” a term coined by Neil Borden to describe the marketing ...

Marketing mix makes up the business plan of the company and if planned and executed well, it can contribute to the success of a business. The successful development and implementation of marketing ...

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing, businesses need smarter tools to navigate complexity. Marketing mix modeling is emerging as ...

Chicago, April 08, 2025 (GLOBE NEWSWIRE) -- Circana, LLC, a leading advisor on the complexity of consumer behavior, announced today that it is launching Liquid Mix™, a groundbreaking self-service ...