In the traditional marketing mix model, a marketing plan would fall under the category of “promotion,” which is one of the “four Ps,” a term coined by Neil Borden to describe the marketing ...

Marketing mix makes up the business plan of the company and if planned and executed well, it can contribute to the success of a business. The successful development and implementation of marketing ...

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing, businesses need smarter tools to navigate complexity. Marketing mix modeling is emerging as ...

serving as either a stand-alone solution or part of a larger strategy to measure and plan your marketing investments. Brands using the Liquid Mix solution can expect results grounded in Circana ...

From the continued evolution of retail media and AI-powered search to the resurgence of marketing mix modelling (MMM ... vital for longevity of the media plan presence. With more feature ...