The definition of B2B marketing is exactly what it sounds like: it’s the practice of marketing to businesses. Simply put, it’s about getting your products or services in front of people who ...

However sensible this definition of success might sound, there are a number of problems in framing the search this way. Firstly, as anyone who spends much time with B2B data knows, there is a lot less ...

If B2B marketing is about selling goods and services to businesses and organizations, does it mean that it is different from B2C? Yes, despite using common marketing tools and models, B2B focuses ...

Influencer marketing also works in B2B - finding a suitable influencer is therefore the central task of the influencer marketing strategy.

Jargon: Next door to clichés, B2B marketing jargon is a soul-deadening shorthand that obscures meaning and value. According to B2B Marketing’s hilarious post, “21 marketing and branding ...

ROI in B2B marketing is distracting us from what drives effectiveness. Without effectiveness, there is limited ROI to report. It’s not a tactic or two that makes the difference.

The theme of Forrester’s “Predictions 2020: B2B Marketing And Sales” report was “accelerating response to the great expectations for the B2B buying experience.” The report made five ...