Influencer marketing also works in B2B - finding a suitable influencer is therefore the central task of the influencer marketing strategy.

However sensible this definition of success might sound, there are a number of problems in framing the search this way. Firstly, as anyone who spends much time with B2B data knows, there is a lot less ...

ROI in B2B marketing is distracting us from what drives effectiveness. Without effectiveness, there is limited ROI to report. It’s not a tactic or two that makes the difference.

Jargon: Next door to clichés, B2B marketing jargon is a soul-deadening shorthand that obscures meaning and value. According to B2B Marketing’s hilarious post, “21 marketing and branding ...

The definition of B2B marketing is exactly what it sounds like: it’s the practice of marketing to businesses. Simply put, it’s about getting your products or services in front of people who ...

AI in marketing is growing at a 25% CAGR through 2030. The generative AI market is forecasted to exceed $1 trillion by 2034, with other estimates at $1.3 trillion by 2032. Total global AI spend is ...

If B2B marketing is about selling goods and services to businesses and organizations, does it mean that it is different from B2C? Yes, despite using common marketing tools and models, B2B focuses ...

They’re intended to make the user appear desperately clever and the recipient stupid. ‘Monetizatory’. ‘Accessibilitization’. ‘Engagementized’. And the rest. Knobs, the lot of them. Social media ...

The theme of Forrester’s “Predictions 2020: B2B Marketing And Sales” report was “accelerating response to the great expectations for the B2B buying experience.” The report made five ...