From FIFA's latest design to a hot AI startup's barely-there branding, recent examples show how a logo—any logo—can make a brand more real. Brands That Matter Final Deadline on Friday 5/30!

“That’s it?” many seemed to be asking last week when, at the end of the gala 45-minute FIFA World Cup 26 Official Brand Launch ceremony, an underwhelming logo comprised of a fat “2” and ...

The logo includes an image of the World Cup trophy for the first time, with the numbers "2" and "6" stacked on each other in the background. As part of the launch, FIFA also announced the "We Are ...

The FIFA World Cup is the biggest event for the biggest sport in the world—so no pressure to get it right. Unfortunately, the governing body’s official logo release for the 2026 World Cup on ...

FIFA launched in Los Angeles the logo and the "WE ARE 26" campaign for the Canada, Mexico, and United States World Cup. Photo by Harold Cunningham - FIFA/FIFA via Getty Images.

LOS ANGELES — FIFA unveiled the logo and branding for the 2026 World Cup – including the slogan “WE ARE 26” – on Wednesday night at Griffith Observatory during a flashy celebration for ...

With 2014 FIFA World Cup action just a few months away and the United States men poised to win every single match en route to the most dominant and awesome team performance in soccer history ...

FIFA president Sepp Blatter has revealed the logo for the 2018 World Cup in Russia - with the help of a crew of astronauts. The logo depicts the World Cup trophy in red and blue, colors from the ...

On Monday, FIFA unveiled the official logo for the next five editions of the U-17 Women’s World Cup, all of which will be held in Morocco.

FIFA have officially unveiled the logo and branding for the 2026 World Cup that will take place in the United States, Mexico and Canada.The event took place on Wednesday in Los Angeles at the ...

LOS ANGELES — FIFA unveiled the logo and branding for the 2026 World Cup – including the slogan “WE ARE 26” – on Wednesday night at Griffith Observatory during a flashy celebration for ...