BLENDING SOCIAL MEDIA TRENDS WITH DIGITAL ... to captivate audiences with immersive advertising experiences. AR technology allows digital billboards to overlay virtual images or information ...

The streamer’s new format will let advertisers make spots that blend in with its shows and movies.

Fast-growing mobile advertising company InMobi has acquired Bristol, UK-based Overlay Media, which is billed as an ‘expert in context-aware computing’. The Overlay Media team will henceforth ...