EAST AURORA, N.Y. (WIVB) — Vidler’s 5 & 10 fans might have had a scare this morning after the iconic East Aurora store posted about big changes. The store is getting in on the April Fools Day fun.

BUFFALO, NY (WKBW) — Vidler's five-and-dime store on Main Street has been named Family Owned Business of the Year by the U.S. Small Business Administration. The recognition comes as Vidler's ...

July 13, 1928 – Jan. 12, 2019 Ed Vidler, the president of the iconic Vidler’s 5 & 10 store in East Aurora, died Saturday morning, according to a post on ...

There were two other variety stores on Main Street in East Aurora when W.T. Grants, one of the fastest growing chains in the country, opened in 1960. Both closed within two years of Grant’s arrival.

He’s known all across East Aurora as “Vidler on the roof.” Now, Edward W. Vidler, the 81-year-old president of East Aurora’s iconic Vidler’s 5 & 10 store who stars in ...