The social media platform, which made its initial public offering (IPO) last year, had ad revenues of $1.2bn (£890m) last ...

Half (£48m) of the group’s £96m investment in marketing was on online spend, including social media, while £24m was invested ...

In a bid to stand out in a competitive marketplace, Zopa Bank is calling on the importance of product, positioning and ...

Marketers continue to face recruitment challenges as a fifth of brands expect to make cuts and the majority say staff levels ...

To be effective, Annika Bizon believes marketers must have access to all the “jigsaw” pieces, but that doesn’t mean every ...

Ads from the two travel companies stood out from a crowded category to rank among the UK’s top-performing campaigns this ...

Marketing is an engine of growth. It’s a growth driver, not a cost centre.” And the award for the most inspirational quote of ...

With the majority of marketers just having oversight over promotion, marketers face a “double-edged sword” when it comes to ...

As the use of gen AI becomes widespread, could a mix of “quality, restraint and responsible use” help marketers avoid ethical ...

Reddit has upped the focus on its ad business in recent years, with its CMO now looking to bolster its community-led ...

Marketers in decision-making roles are anticipating moderate budget growth amid some volatility, according to a study by ...

Getting more for less from your agencies is good news, but only in the short term – act now to protect your brand in an ...