Scott’s book focuses on agile marketing as a management methodology. A little background for those not as familiar with agile: The idea centers on one- to-four-week sprints, in which a small ...

Sprints are fixed-length events of one month or less to create consistency. One of the four key principles of the Agile Manifesto is that it’s better to respond to change than to follow a plan.. Agile ...

Some agile teams feel they must negotiate their sprint commitments, while others pressure themselves to commit to more stories in the pursuit of increasing velocities, hitting release dates, or ...