It will likely taste a lot like Mexican Coke, which is made with cane sugar and has long been touted as being “better” than U.S. Coke. What does that mean, exactly? According to some fans, it means a cleaner and less chemical taste—or, in essence, a more sugary sugar.

For as much as we love classic Coca-Cola (and all the creative ways to enjoy it), we can’t help but get excited when the brand shakes things up.From last year’s (short-lived) Spiced flavor to ...

ATLANTA — The Coca-Cola Co. is uniting its Coca-Cola beverage brands under one global marketing strategy for the first time. Chief Marketing Officer Marcos de Quinto revealed the creative ...

Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an earnings call.

Coca-Cola plans to get rid of about 200 brands — or roughly half of its portfolio — in an effort to focus on its top-performing products. Tab isn’t the only beverage Coca-Cola is pouring ...

Coca-Cola, which also owns Fanta, Dasani, Minute Maid, Topo Chico and other beverage brands, announced the new flavor just less than a week before it is due to release its fourth-quarter financial ...

The Coca-Cola brand -- which includes all versions of Coca-Cola Light, Diet and Zero -- has been a member of the Top 10 list since BrandZ began its ranking 10 years ago.

Previously Coca-Cola’s approach has been to give each new product its own branding, starting in 1982, when the company launched Diet Coke. But a health-conscious public has slowed sales on sugar ...

Coca-Cola, which also owns Fanta, Dasani, Minute Maid, Topo Chico and other beverage brands, announced the new flavor just less than a week before it is due to release its fourth-quarter financial ...