Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...

On Monday, the league formerly known as the American Athletic Conference rebranded itself as, The American Conference ...

East Carolina Athletics has been a member of the AAC since 2014, after leaving Conference USA. Since it’s inception, AAC has ...

The American Conference dumps Athletic from long-held name, announces new eagle mascot with rebranding ahead of 2025-26 school year.