Twelve months ago, the chain's 72-year-old clothing label, St. Michael, was replaced by the Marks and Spencer logo for a stronger brand identity.

“We’re taking starting steps in Australia; it’s a market which has always shared long-standing and strong links with the UK ...

David Jones will welcome UK retailer Marks & Spencer into its portfolio of brands through an exclusive partnership.

The month before that, in October, Marks & Spencer also won BrandZ’s 2024 UK brand of the year, reflecting a hard-earned, mammoth 38 per cent increase in brand equity.