This season, waves are far less about perfection and much more about embracing a natural, easy-breezy vibe. Ideal if, like me ...

If your inner style icon is somewhere between Ariel and a coastal runway model, you’re going to love this. Mermaid-core is ...

“Mermaid waves are all about that soft ... First, start with dry hair (make sure you’ve applied your heat protectant). Your hair can be air-dried or rough-dried with a bit of of a sugar ...

In recent years, all the top-tier hair brands have jumped on the waver bandwagon, promising soft bends instead of tight, ...

For young girls, watching movies like Disney classic “The Little Mermaid” or reading literature about aquatic creatures may ...

That being said, the tool did pass the true test: the mermaid waves lasted long into the evening and even into the next day, though with much less definition. Overall, the ghd wave helps you ...

I usually shy away from beauty trends, but I found myself curious about the buzz around hair wavers. Here's where Mermade's $79 hair tool succeeded—and failed.

When the press release for ghd’s new triple waver promised beachy, tousled waves with less frizz and more shine, it was enough to make me want ... I love the idea of mermaid waves, and I was ...

Katie Holmes just debuted a head of waist-grazing, beachy blonde waves—and let’s just say, it’s giving major summer ...