The Riyadh landmark campaign marks the beginning of WePlay's Middle East expansion. With accelerating digitalization in Saudi Arabia and the Gulf region, WePlay aims to bridge cultures through ...

As Riyadh's "commercial heart," "Boulevard City" converges high-end business, finance, and cultural resources, attracting over one million daily visitors. WePlay strategically targeted this prime ...

Saudi authorities have announced the opening of Twisted Labs, a new entertainment zone, in Boulevard City, Riyadh that offers a wide range of experiences for adventure and challenge seekers.

The opening of the first phase of the Sports Boulevard project marks a major milestone for Riyadh, as part of the city’s transformative developments. Launched by Custodian of the Two Holy Mosques King ...

The Esports World Cup 2025, hosted in Riyadh, Saudi Arabia, will feature 25 games with multiple tournaments, each having its ...

Designed to enhance Riyadh’s global ranking, the Sports Boulevard aims to position the city among the world’s most livable destinations. It plays a key role in advancing Saudi Vision 2030 by promoting ...

Here is everything we know so far about the VALORANT Esports World Cup (EWC) 2025 event, taking place from July 8th-13th.

The Saudi government aims to transform Riyadh into one of the world’s most liveable cities by blending sports with cultural, ...

For games, live shows and sports challenges, head to Boulevard Riyadh City, a sprawling entertainment centre packed with shops, restaurants, and cafés. Don’t miss Times Square, a fascinating depiction ...

Saudi Arabia will soon be connected more to the world with the launch of Riyadh Air, the Kingdom's ambitious new airline. Scheduled to take flight by the end of 2025, the digital-first carrier ...

Newcastle United's front-of-shirt sponsors have been the talk of the town in the build-up to the Carabao Cup Final ...

Essential updates from Saudi’s hospitality industry. Women in leadership and strategic growth: Saudi’s biggest stories of the ...