Branding is the key to differentiating yourself from the competition, but if you don’t build your brand promise around reality or consistently live up to it, your branding efforts are pointless.

She’s a clever cookie – so she got her branding mock-up done and then sent it out to a bunch of people to get their opinions and thoughts on what she’d missed or could […] Kirsty Dunphey ...

Many public relations, branding, and marketing professionals say start-ups need to think about their message to the public from the jump. Newsletters Games Share a News Tip. Featured.