After 13 months of brainstorming and planning, the identity-less Utah Hockey Club has officially landed on its new name: the ...

The Mammoth are no longer extinct. Well, in the NHL, at least. The Utah Hockey Club has announced its rebranding: despite ...

After over 850,000 fan votes and a year-long rebranding effort, the NHLs Utah franchise has officially adopted the name Utah ...

The Mammoth name carries deep historical and symbolic significance. Mammoths are known for their herds, which moved swiftly across the land, much like the fast-paced action of an NHL game. This ...

Team introduces permanent brand identity including colors, logos, and jersey designs ...

Manchester City home shirt has now been spotted on sale in the United States ahead of its official launch, expected later ...

Google spends a lot of money on marketing its Pixel phones, usually through sports organizations and athletes.

like the Club Shirt with subtle western yoke details, and a denim work shirt. New branding that pays homage to Levi Strauss ...

Minor Hotels will evolve the Oaks Hotels, Resorts & Suites, from serviced apartments to a full-service hotel, resort and ...

Salutations. Back at the keyboard after a weekend away from the ballpark, and what a weekend the Cardinals had at the ...

Golf brands are like the players themselves: they evolve over time, developing new strengths while addressing weaknesses. Yet ...