After 13 months of brainstorming and planning, the identity-less Utah Hockey Club has officially landed on its new name: the ...

The Mammoth are no longer extinct. Well, in the NHL, at least. The Utah Hockey Club has announced its rebranding: despite ...

The Mammoth name carries deep historical and symbolic significance. Mammoths are known for their herds, which moved swiftly across the land, much like the fast-paced action of an NHL game. This ...

Team introduces permanent brand identity including colors, logos, and jersey designs ...

In 1917 a former Collingwood player, Malcolm ‘Doc’ Seddon, was as far from the MCG as any footballer could be.

Manchester City home shirt has now been spotted on sale in the United States ahead of its official launch, expected later ...

Google spends a lot of money on marketing its Pixel phones, usually through sports organizations and athletes.

Salutations. Back at the keyboard after a weekend away from the ballpark, and what a weekend the Cardinals had at the ...

It’s been half a century since Angel—rock’s most theatrical underdogs—descended onto the scene with their self-titled debut album, blending glam, progressive ro ...

The Giants' Anzac guernsey features a poppy on the hip and the words 'Lest we forget' on the collar. The jumper was designed by midfielder Tom Green in conjunction with the Australian Defence Force, ...

The Kentucky Derby is finally here, and few things are more iconic than the annual Run for the Roses.