The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its signature fire engine–red front door. Project Arden’s core visual system, the ...

From a modest pharmacy tonic in 1886 to a global symbol of refreshment, Coca-Cola's rise to the top is a masterclass in branding, innovation, and global reach. This video unpacks how clever marketing, ...

Explore the journey of Coca-Cola, an iconic beverage that has left an indelible mark on global culture. Discover how the brand expanded its reach beyond American borders.

The jolly, rotund figure of Santa Claus in a red suit is a staple of Christmas imagery. While Santa's figure existed before, Coca-Cola played a pivotal role in popularizing and solidifying this modern ...

Coca-Cola did help popularize today’s image of Santa Claus, but its version of Santa drew inspiration from an 1822 poem and earlier Santa depictions. Skip Navigation. Share on Facebook; ...

Coca-Cola has taken a fizzy leap into the future of AI hype with the release of Coca‑Cola Y3000 Zero Sugar, a "limited-edition" beverage reportedly co-created with artificial intelligence. Its ...

Coca-Cola did help popularize today’s image of Santa Claus, but its version of Santa drew inspiration from an 1822 poem and earlier Santa depictions. Skip Navigation. Share on Facebook; ...