“We have more electrolytes. No artificials. Coconut water. Functional vitamins. It’s a serious value proposition.” And in a world increasingly shaped by wellness trends – think GLP-1 ...

It used coconut water, for example, and touted its use of natural flavors and sweeteners. BodyArmor first rose to prominence following investments from celebrities, most notably the late Kobe ...

In “Fever Beach,” a rich environmentalist infiltrates a white-supremacist group led by an idiotic MAGA fanatic.

Imagine wandering the ocean floor and stumbling upon a creature that not only hides from danger but also builds its own ...

Coca-Cola's update of the visual identity for its Bodyarmor energy drink feels like more than a mere refresh, but it isn't going as far as to rebrand its strategy or values: it's ...

The company markets Powerade as a “traditional” isotonic sports drink packed with electrolytes and BodyArmor as a “progressive” sports drink featuring better-for-you ingredients such as coconut water.

Available in 16-ounce bottles nationwide from now through June, Sour Apple blends BODYARMOR’s potassium-packed electrolytes, antioxidants, coconut water, and no artificial flavors, sweeteners, or dyes ...

Understanding the difference between soft and hard body armor is crucial for making an informed decision about your personal ...