Researchers discover a new color outside the range of human color vision, but you have to laser your retinas to see it ...

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a hyper-saturated blue-green that occurs when a single kind of cone cell is ...

Scientists in California claim to have discovered a new jaw-dropping color no human has ever seen before ... of Optometry and Vision Science, is one of the lucky five who saw ‘olo.’ ...

Imagine a world where there’s a color no one has ever seen before—until now. Scientists have recently discovered a brand-new ...

Scientists at UC Berkeley have developed a new platform called "Oz" that can simultaneously control up to 1,000 ...

So that means that you are one of the few people on the planet to have seen this color ... I’ll start by saying it was a pleasure to see this color in many ways, many dimensions, no pun intended, ...

Philosophers have fretted about color’s inescapable subjectivity ... Everyone wants to believe that they see the true rainbow, but no one can be sure that they do, Adams said.

In a study published in Science Advances on April 18, a group of five researchers stimulated retina cells in participants' eyes, who, afterwards, claimed to have seen a color no human has seen before.

"Olo" is said to be a saturated blue-green - but some say the existence of a new colour is "open to argument".