Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

BOISE, Idaho — In front of a crowd of thousands and a statewide TV audience, Boise’s professional soccer club unveiled its new name, colors, and crest on Friday evening: Athletic Club Boise. Set to ...

BOISE, Idaho — Boise Pro Soccer officially revealed its brand identity on Friday as 'Athletic Club Boise.' The brand's colors will be green, black and purple.

Lexus at No. 1 and Nissan at No. 2 topped J.D. Power's 2025 Initial Quality Study, replacing Ram and Chevrolet for the least problems per 100 vehicles in the first 90 days of vehicle ownership ...

Michael Jordan's 40th signature shoe just officially dropped, and it bears some resemblance to previous models.

Bruins Unveil New Brand Identity with Refreshed Logos and Uniforms The refreshed tandem of Spoked-B logos feature dark and light background iterations ...

Zohran Mamdani’s campaign had a visual language like no other, drawing on hand-painted bodega signage and New York iconography in a completely fresh way.

Jesse Metcalfe has launched a unisex skincare brand, Nutrl Skin. In an exclusive interview with PEOPLE, the actor opens up about struggling with acne, formulating skincare products and his secret ...

Spider-Man: Brand New Day is bringing Jon Bernthal's Punisher to the big screen, and breaking a Marvel Movie trend.