Coors Light's new cooling bow tie are what fans believe is 'much needed for a hot Florida wedding.' The beer brand made headlines after a groom sported its first-ever tuxedo designed with built-in ...

The beer brand that's "Made to Chill" is getting in the fashion business, and it's pretty cool. Coors Light is introducing the BrrrTie, and it's exactly what it sounds like. More on that later ...

In his latest collaboration with Coors Light, three-time Super Bowl champion and Kansas City Chiefs quarterback Patrick ...

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Choose Chill, Even When Saying "I Do": Coors Light Unveils the Cold Tux, the First-Ever Tuxedo with Built-In Cooling Technology ...

Just like a can of Coors Light, when the Chill-o-stat turns blue, the suit is perfectly chilled. Now, the brand is sharing part of the Cold Tux with 100 wedding party members and guests.

As the beer known for chill, Coors Light is stepping in with a stylish solution to keep wedding parties chill from the aisle to the afterparty with the Cold Tux and BrrrTie.

In 1975, Milwaukee's Miller Brewing introduced Miller Lite, a 96-calorie beer designed to compete with premium brews. It started a beer revolution.