Two marketing strategies, product differentiation and product positioning, are similar and work together to effectively market products.

Positioning and differentiation are very closely related marketing strategies. Positioning is your strategy for conveying what makes your company or products bigger, different or better than those off ...

The basic reason for answering those questions is to carve out turf that your brand aims to hold against competitors. That's differentiation. The difference between what you offer and what others ...

Differentiation is a key ingredient in developing a company's positioning strategy. This is the approach the company takes in marketing its products in a particular way to a specific target market.