In building or evolving a brand’s position, there are a few key steps that simply can’t be skipped or circumnavigated without significant repercussions.

Two marketing strategies, product differentiation and product positioning, are similar and work together to effectively market products.

The basic reason for answering those questions is to carve out turf that your brand aims to hold against competitors. That's differentiation. The difference between what you offer and what others ...

Research and Markets: Dabur Vatika Case Study: Leveraging Natural Positioning to Create Differentiation in the Indian Hair Care Market February 15, 2010 05:32 AM Eastern Standard Time. DUBLIN-- ...

Sportchart released this interesting graph showing the average heights and weights of professional athletes by both sport and position. As you can see below, the average 20-year-old American male ...