This was the logo of World War I Italian flying ace Francesco Baracca, whose family passed the symbol on to Ferrari. Lamborghini made a fortune building tractors and loved driving his Ferrari cars.

To fully understand how the bull became the company's symbol, one must get to know the man behind the company. Ferruccio Lamborghini was born in the small town of Renazzo (just outside Cento), located ...

Lamborghini has long been known for building extroverted, over-the-top exotics, so it’s no surprise its current logo — a buff bull — is an in-your-face exclamation mark on the hoods of the ...

Lamborghini has long been known for building extroverted, over-the-top exotics, so it’s no surprise its current logo — a buff bull — is an in-your-face exclamation mark on the hoods of the ...

Lamborghini has long been known for building extroverted, over-the-top exotics, so it’s no surprise its current logo — a buff bull — is an in-your-face exclamation mark on the hoods of the ...

Lamborghini has long been known for building extroverted, over-the-top exotics, so it’s no surprise its current logo — a buff bull — is an in-your-face exclamation mark on the hoods of the ...

Lamborghini has long been known for building extroverted, over-the-top exotics, so it’s no surprise its current logo — a buff bull — is an in-your-face exclamation mark on the hoods of the ...

Lamborghini has long been known for building extroverted, over-the-top exotics, so it’s no surprise its current logo — a buff bull — is an in-your-face exclamation mark on the hoods of the ...

Lamborghini has long been known for building extroverted, over-the-top exotics, so it’s no surprise its current logo — a buff bull — is an in-your-face exclamation mark on the hoods of the ...