Generative AI, particularly large language models (LLMs), offers a promising new tool for early-stage market research by ...

Learn how to select the best research methodology for your PhD, including qualitative, quantitative, and mixed methods.

All day long, our brains carry out complicated and energy-intensive tasks such as remembering, solving problems, and making decisions.

Generative artificial intelligence (AI) is a potentially important new technology, but its impact on the economy depends on the speed and intensity of adoption. This paper reports results from a ...