Five people have witnessed an intense green-blue colour that has never been seen by humans before, thanks to a device that might one day enable those with a type of colour blindness to experience ...

What appears as pure green to me is likely to look a bit yellowish or bluish to you. This is because visual systems vary from person to person. Moreover, an object’s color may appear differently ...

Using Oz, the researchers showed people images, videos and a new, ultra-saturated shade of green that they have named 'olo.' The platform could be used to probe the nature of color vision and ...

Indeed, the colour, said to be a saturated shade of blue-green, cannot be seen without the help of stimulation by laser. The researchers from UC Berkeley and the University of Washington had laser ...

Among the updates is a pair of new exterior paint colors, namely Roswell Green Metallic and Blade Silver Metallic. Now, Chevrolet has revealed the first official glimpse of the two new hues ...

The new color, "olo," is a hyper-saturated version of blue-green Getty Scientists conducting targeted retinal stimulation claim to have discovered a new color. In a study published in Science ...

Move over Pantone, a group of scientists said they have found a new color that very few, make that extremely few, people have ever seen. It is called “olo” and it is a shade of blue-green ...

Philosophers have fretted about color’s inescapable subjectivity since the late 18th century, when John Dalton discovered red-green color-blindness—his own. (Dalton noted that a pink geranium ...

It’s called "olo," and it’s a color defined by pure M cone activation. "Subjects report that olo appears blue-green of unprecedented saturation, when viewed relative to a neutral grey ...

Tom is a writer in London with a Master's degree in Journalism whose editorial work covers anything from health and the environment to technology and archaeology. Laura is an editor and staff ...

By stimulating specific cells in the retina, the participants claim to have witnessed a blue-green colour that scientists have called "olo", but some experts have said the existence of a new ...