A Birla company joins the rebranding trend. What's in a new corporate identity?
In an era of corporate reinventions, CK Birla Group's HIL Ltd transformed into BirlaNu and Aditya Birla Group unveiled a new ...
Wanting comes before buying: Jo Feeney and Michael Hill’s emotional reimagining
Michael Hill marketing boss Jo Feeney has spoken of her journey to return meaning to the brand in an emotional presentation ...
White House seeks corporate sponsorships for Easter Egg Roll: Report
The White House is looking for corporate sponsorships for its upcoming Easter Egg Roll event, prompting ethics concerns, ...
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Driving a Tesla ‘has become toxic’: Owners scrubbing off logos amid rising Elon Musk anger
Some Tesla owners are taking extreme steps to protect themselves from vandalism as acts of aggression against Tesla ramp up ...
In a Sea of Political Change, Bernie Sanders Keeps Truckin’
An aging star playing to massive crowds of supporters in head-to-toe merch? It’s not the Grateful Dead, it’s the Fighting ...
Step up for autism: 16th annual Stomp The Swamp returns to UF's Ben Hill Griffin Stadium
This highly anticipated event invites participants to walk or run the stadium steps or around the stadium to raise funds for ...
White House Invites a New Guest to Its Easter Event: Corporate Sponsors
The White House has moved to turn its Easter Egg Roll, a tradition that stretches back to Rutherford B. Hayes, into a chance ...
Nike's Sales Take a Hit as Consumers Shift Away from Expensive Sneakers, Apparel
Nike's sales drop as consumers shift away from pricey sneakers and apparel, prompting a major turnaround strategy.
Trump slams The Atlantic after editor reveals he was included in classified group chat discussing airstrikes: Live
President Donald Trump denied any knowledge of an incident in which senior officials in his administration, including Defense ...
NKE Earnings: Nike Manages to Beat Wall Street Targets Despite 9% Sales Plunge
Sneaker and athletic apparel giant Nike (NKE) has managed to beat Wall Street’s targets for its fourth-quarter 2024 financial results despite ...
Jonathan Anderson Exits Loewe & Nike's Falling Revenue Stirs Trouble in This Week's Top Fashion News
First and foremost, one of the most rumored, yet saddening departures will take place at Loewe as Jonathan Anderson confirms ...
With downtown offices full again, Knoxville has done more than just 'recover' from COVID-19
From atop First Horizon Plaza, East Tennessee's tallest building, Jay Cobble can point to several office buildings and rattle off their vacancy rates.